Exercise 1 - Image Uses

(week 3)


1. List as many different areas of work for a photographer.
Advertising - Aerial - Architectural - Astronomical - Baby - Black and White - Cityscape - Commercial - Concert & Events Digital - Documentary - Equine - Family - Film - Fine Art - Fine Art Nude - Forensic - Glamour/Beauty - Illustrative - Infrared - Landscape - Macro - Nature - Night - Pet - Portrait photography - Seascape - Scientific - Sports - Travel - Underwater - Wedding - Wildlife.


2. Select three and list the following information:
    a) List potential clients.
    b) List the ways your client might use your work.
    c) Indicate the size/scale of reproduction/distribution of your work.




Architectural photography
a) List potential clients.
The potential clients of an Architectural Photographer are: Architects - Owner/Occupiers - Real-Estate agents - Developers - Builders - Buildings suppliers - Engineers - Insurance companies - Historians - Local, State, National and International Government organisations - Hospitallity & Tourism agencies - general businesses to name a few...


b) List the ways your client might use your work.
Magazine - Billboards - Websites - For Sale signs - Shop-front displays - Brochures - Newspaper add - hard cover publication - other.


c) Indicate the size/scale of reproduction/distribution of your work.
Billboards - up to 10m x 20m, low quality.

Framed and mounted photograph - up to 1.5m long - high/very high quality.

Calendars - A5, A4 and A3, medium/high quality.

Books / Magazines - up to a double page spread, high quality.

Brochures / Flyers - DL, A5, A4 and A3, medium quality.

Postcards - 6x4", low quality.

Desktop wallpapers / Screen savers - up to 1680x1050pixels, medium quality.

Internet - various sizes, mostly low/medium quality.

Landscape photography
a) List potential clients.
Publisher - Stock library - tourism/travel agencies - market stall - general public.


b) List the ways your client might use your work.
Magazine add/story - Promotional marketing materials (poster, brochure, website, other) - Calendars - Jigsaw puzzle - Posters - Postcards - other.


c) Indicate the size/scale of reproduction/distribution of your work.
Billboards - up to 10m x 20m, low quality.
Framed and mounted photograph - up to 1.5m long - high/very high quality.
Calendars - A5, A4 and A3, medium/high quality.
Jigsaw Puzzle -  up to A2 in size, medium/high quality.
Books / Magazines - up to a double page spread, high quality.
Brochures / Flyers - DL, A5, A4 and A3, medium quality.
Postcards - 6x4", low quality.
Desktop wallpapers / Screen savers - up to 1680x1050pixels, medium quality.
Internet - various sizes, mostly low/medium quality.






Wildlife / Pet photography
a) List potential clients.
National Geographic/Wildlife magazines - Pet owners - Breeders - Zoos & nature parks - Veterinary Clinic - Farmer -  other.


b) List the ways your client might use your work.
Personal collections at home - Promotional material - other.


c) Indicate the size/scale of reproduction/distribution of your work.
Framed and mounted photograph - up to 1.5m long - high/very high quality.

Calendars - A5, A4 and A3, medium/high quality.

Jigsaw Puzzle -  up to A2 in size, medium/high quality.

Books / Magazines - up to a double page spread, high quality.

Brochures / Flyers - DL, A5, A4 and A3, medium quality.

Postcards - 6x4", low quality.

Desktop wallpapers / Screen savers - up to 1680x1050pixels, medium quality.

Internet - various sizes, mostly low/medium quality.

D.