Drink Driving poster (rough)

(week 11)


Okay, so i just managed to create a rough design of how i would like to approach this task. I simply combined, then edited, stretched, cloned and tweaked the images i found as part of my research (found in my previous blog entry) to create the following image. It may still require a bit of this and that - might go re-read the information sheet for this i think.


This will do for now though.






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Major Assignment (continued).

(week 10)


Okay, since my initial post regarding this major assignment, i have looked back at my research and sample images, thought a few things through and now have a clear direction of what i want to achieve and how to go about developing it according to the brief given to us in class.


My image will combine a tyre's tread pattern turning into a skid mark that will cross over the line markings and becoming/ending up as a splattering of either red wine or blood. Trying to convey the message of drink-driving normally leads to loss of control and an accident. Hope that makes sense.


I aim to sketch the concept in the next day or two and upload it to this blog to give a visual representation of the idea in my head, but for now, please just read over the following bits of information and try work it out for yourself if you like :)




Photography:

• tyre tread pattern / skid marks on the road across a line-marking (if i find the right one).
• roadside edge with line-markings (where bitumen meets dirt and grass).
• splattered / spilt red wine or blood.

Scanned image:

• tyre tread pattern (from a tyre company mechanic).
• a glass of alcohol (cold beer or wine).
• something else of relevance.

Here are a few images that helped me envisage this concept.






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Referenced images for - Tyre tread pattern / skid marks:

Referenced images for - roadside edge / curb:

Referenced images for - Splattered red wine / blood:

Major Assignment.

3/4/2012
(week 8)


Our major assignment for Technology is now set and it should prove to be a rewarding challenge for most people. I certainly look forward to seeing what everyone creates :)


Some suggested categories for this assessment:
Job Opportunities - Industrial Relations - Smoking Kills - Indigenous Affairs - Achievement - Water Conservation - Climate Change - Fashion - Self promotion - Drink Driving - Architecture - New technology or product - Topic of your own choice..


Not a bad list, but the two that stand out most to me are both something i'm passionate about and they are DRINK DRIVING and WATER CONSERVATION.


A few notes from today's class include:


Process
a) Understand the brief.
b) Research & collate examples of previous ad campaigns/posters.
c) Brain-storm to help create concept.
d) Develop a few rough ideas.
e) Plan how, where & when to photograph.
f) Proceed with photography.
g) Finalise all components & prepare to submit.
h) Submit.
i) wait nervously for a good mark :)








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Drink Driving.


It is something i am very much against.


Here are a collect of advertisements i found online that i may take inspiration from in certain ways. I feel this is my preferred option/topic. 


Not sure i will go to the effort of staging the scene of an accident, so will try to simplify the concept like in some of the last ads. The smashed glass is also very clever.

Water Conservation.

It is something i do my best to support at all times.

Here is a small collect of advertisements i found online that i may take inspiration from in certain ways if i choose to go with this topic. 

Questions from class.

20/3/2012

(week 6)

This was another informative class.

The following are a few questions left with us to explain and post online for Brian to revievew.

a) Explain the difference in the sizes of the two TIFF files in steps 1 and 2.

The original tiff file was saved with  the maximum amount of information recorded whereas the LZW compressed tiff file has had the maximum amount of information reduced somewhat according to a computer algorythum that determines how much information can be ignored in order to retail an image that is as close as possible to the original, but at a reduced file size.

b) When saving a jpeg file, what two things change when you select a different quality factor?

The two factors that come into play here are a certain amount of data (colour imformation) is discarded and this results in a smaller file size.

c) What is 'dithering' and why is it see?

A process of placing different-coloured pixels next to one another to create the illusion of additional colours. The eye sees the two adjacent colours, and the mind blends them into a third colour.

d) Explain the difference in size between the greyscale tiff file and the original tiff file.

umm

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Colour Basics.

(13/3/2012)


This was quite an in-depth lesson for me. I enjoyed learning what was presented to the class and it made me think back to how much a really didn't know about colour information - even after all my previous experience in the industry. However, this also made me feel glad i'm doing this degree :)


Here are a few notes for class.




Visible colour

the visible colour spectrum

Colour to a camera

Colour to the human eye.

Colour Mode - describes the colours we can see and work with. Each mode represents a different method (usually numeric) for describing and displaying colour. There are ADDITIVE colours and SUBTRACTIVE colours.

Commonly used colour modes:
RGB - Red Green, Blue - Link
CMYK - Cyan, Magenta, Yellow, White - Link
HSB - Hue, Saturation, Brightness - Link
LAB - Lightness, A and B indicate colour space coordinates - Link




RGB - are Additive Colours. If you combine red, green and blue you will get white light. This is the principal behind the computer you are viewing right now as well as the iPhone in your hand.

CMYK - are Subtractive Colours. If you print Cyan, Magenta and Yellow inks on white paper, they absorb each other on the page and appear Black. So in a similar way to RGB, it is all just a visual illusion.

Colour Space - is a variant of a colour mode and has a specific gamut (range) of colours. For example, within RGB colour mode are a number of colour spaces (Adobe RGB, sRGB, Adobe RGB 1998, ProPhoto RGB and so on).

In addition to this, even though slightly off-topic, but still definitely something of interest is light colour due to temperature. The following two examples detail this:

Click the following two (2) links to view a brilliant reference website for understanding colour and various other digital elements for a photographer. It sure helped me :)

Link #1

Link #2

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